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Content Design | Jacob Terranova
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  • Writing Process
  • Work
  • Case Studies
    • Adapting Voice and Tone
    • Muck Rack Brand & Content Guidelines
    • Thorne Heath Test Experience
    • Muck Rack Dashboard Templates
    • Terminix Brand Refresh
    • Terminix Onboarding Journey
    • Writing in the age of AI
  • About
Contact

Content Design | Jacob Terranova
  • Home
  • Services
  • Writing Process
  • Work
  • Case Studies
    • Adapting Voice and Tone
    • Muck Rack Brand & Content Guidelines
    • Thorne Heath Test Experience
    • Muck Rack Dashboard Templates
    • Terminix Brand Refresh
    • Terminix Onboarding Journey
    • Writing in the age of AI
  • About
Contact

Past Work

Turning meh into aha! moments

Health, Redefined Campaign | Thorne

Challenging the status quo of ‘good health’.

Collagen Plus Launch | Thorne

Helped bring a new product to life with copy that balanced science, simplicity, and style.

Bedbug and Wildlife Creative | Terminix

Helped reframe pest control with copy that was bold, simple, and un-ignorable.

Tokyo Olympics Campaign | Thorne

Bridging the gap between Olympic ambition and personal wellness.

Health Test Creative | Thorne

Simplifying the science behind Thorne’s digital health test experience.

Brand Guidelines | Muck Rack

Crafting a voice that resonates across every tap and click in Muck Rack.

Brand Refresh | Terminix

Refreshing a pest control powerhouse.

Video Scripting

Scripted videos that turned big ideas into clear, can’t-miss moments.

Let's get started on your next project.

Want to see more case studies, chat about a potential project, or just pick my brain on content strategy? Fill out the form and I'll be in touch.


© 2024 | Jacob Terranova
  • Home
  • Services
  • Writing Process
  • Work
  • Case Studies
    • Adapting Voice and Tone
    • Muck Rack Brand & Content Guidelines
    • Thorne Heath Test Experience
    • Muck Rack Dashboard Templates
    • Terminix Brand Refresh
    • Terminix Onboarding Journey
    • Writing in the age of AI
  • About