Making pest control more approachable.
The Problem
Pest control services often rely on fear-based messaging, which can overwhelm or alienate potential customers. Terminix sought a fresh approach to communicate their Bed Bug and Wildlife Exclusion Services more effectively.
The solution
Collaborating closely with the product marketing and art teams, we developed a campaign that combined informative content with engaging visuals. By focusing on clear, concise messaging and approachable design, we aimed to educate consumers about Terminix’s offerings without resorting to alarmist tactics.
Scope of work.
- Conceptualized new campaign ideas based on the product marketing team’s brief.
- Pitched and presented concepts in collaboration with the art team.
- Led the creative direction for social media and display advertisements.
Outcomes.
- Introduced a refreshed creative direction that resonated with a broader audience.
- Enhanced brand perception by shifting away from fear-based messaging.
- Improved engagement metrics across social and display ad platforms.