One dream: better health—for every stage of life.
The Problem
The Olympics put health and performance in the global spotlight—but Thorne wanted to show that optimal health isn’t just for elite athletes. It’s about small, consistent actions anyone can take to feel stronger every day.
The solution
Thorne’s campaign during the 2021 Tokyo Olympics showcased three athletes—Ajee’ Wilson, Gail Devers, and Katie Rainsberger—each at different stages in their careers. Through thoughtful storytelling and accessible content, the campaign connected with a broad audience, emphasizing that better health is a shared journey.
Scope of work.
- Crafted on-image and social media captions to convey the campaign’s message succinctly.
- Developed and optimized paid search copy to enhance visibility and engagement.
- Conducted interviews with campaign ambassadors, translating their experiences into compelling long-form blog content.
- Collaborated with third-party creatives, providing feedback to ensure brand consistency and clarity.
Outcomes.
- Achieved an estimated 15% increase in direct-to-consumer sales.
- Improved customer acquisition by 22%.
- Generated over 200 million impressions and 4 million social media engagements.