Bringing clarity to the new world of
AI-driven visibility.
The Problem
Generative AI reshaped how brands are discovered and talked about, but PR teams had no visibility into how AI models described them—or which journalists and outlets influenced those answers. GEO was brand-new, with no shared language or frameworks, so teams needed a product and a content system that made this complex space clear, intuitive, and actionable.
The Fix
I partnered across product, research, and design to build the full content experience for Generative Pulse—from onboarding to insights to final reports. I shaped the narrative, mapped the user journey, and wrote the microcopy, tooltips, empty states, and educational content that make GEO understandable. I also ran a competitive audit and supported marketing to build a unified, scalable way for Muck Rack to talk about AI visibility across the product.
Scope of work.
- Mapped the full user journey from initial entry points through final reports
- Led UX writing across the product: tooltips, insights, empty states, and UI copy
- Developed onboarding and educational content to explain GEO clearly
- Created Help Center structure and articles aligned to the product experience
- Completed a competitive audit to guide early product direction and positioning
- Shaped marketing and launch messaging to ensure consistency across touchpoints
Outcomes.
- First-to-market impact: Generative Pulse became the industry’s first PR-focused GEO product—giving Muck Rack an early leadership position in a completely new visibility category.
- Fastest feature launch to date: Cross-team alignment and a tight content strategy helped Pulse become the fastest major product launch in Muck Rack’s history.
- Clearer understanding of GEO: Early user sessions showed that teams could quickly grasp how AI was describing their brand thanks to the tooltips, insight summaries, and narrative flow built into the experience.
- Faster decision-making: PR teams were able to identify which journalists, outlets, and citations shaped AI responses—accelerating how they prioritized outreach and messaging.
- Internal alignment: The content framework and terminology system gave product, design, data, marketing, and sales a shared language for talking about GEO, reducing confusion and improving customer communication.