10+ years of shaping content, from strategy to storytelling.
UX Writing &
content design
Draft clear microcopy and strategically plan content to align seamlessly with user journeys.
Information architecture & taxonomy
Organize content in an intuitive way and group and labels things so they’re easy to find.
Copywriting & campaign concepting
Provide messaging from discovery, to consideration, to conversion.
Brand identity
& messaging
Specialize in guidelines that define voice and tone, editorial standards, and scalable content patterns.
Recent projects.
“Jacob is the type of writer that you can put complete faith and trust in. Everything he produced was engaging to read and aimed perfectly at the audience we were trying to reach. His creativity was unlike most writers you come across. I consistently found myself reading and re-reading his articles not because I felt I had to, but because I wanted to. His writing pulls you in and keeps you interested throughout.”
– Samantha Ward @ Ironpaper
Love working with Jacob! This is my first time working at an org with a UX Writer and boy, if we didn’t have Jacob on the team I honestly don’t know what we would do. He is extremely responsive on slack and Figma, and always takes careful consideration in giving copy feedback. He is always advocating for the user when making copy decisions in an effort to simplify and strive for the best outcome. Thanks for being a breeze to work with!”
– Joey Tuholski @ Muck Rack