Terminix Brand Guidelines


Brand Guidelines

Scope of Project

Create brand guidelines for the Terminix Residential brand

Define brand voice, tone, and strategy

Implement the guidelines across all marketing touchpoints

Train and present to Terminix’s 10,000+ employees

Project Summary

As Terminix transitioned from a traditional legacy brand to a 21st-century digital brand, the need for an updated brand book was apparent. With a renewed focus on digital and eCommerce offerings, the brand was going new places and getting in front of new faces.

To get the most out of our efforts, I was tasked with working with Terminix’s design team to create a new set of brand guidelines with the goal of building a powerful and unified impression of the Terminix brand.

Interested in working together? Contact me below.