Feature Launch

Muck Rack Feature Launch

Scope of Project

Created copy for Muck Rack’s first ever AI-powered tool, PressPal

Uses generative AI to draft a press release based on a short description

Allows public relations professionals to explore the capabilities of AI and how it might assist them with their day-to-day responsibilities

Was Muck Rack’s fastest product launch to date

Project Summary

By leveraging the depth and complexity of Muck Rack’s Search engine and Journalist database, PressPal uses generative AI to so users can save time and focus on more strategic work.

As the sole writer on the project, I contributed to the launch of by delivering content for the entire flow throughout product, while also providing strategic messaging for the new feature landing page, marketing emails, and assisting with other messaging/FAQs.

Interested in working together? Contact me below.