Metabolic Health Launch

Brand: Thorne

Metabolic Health Launch Campaign

Metabolic Health 2
Metabolic Health Launch Email
Metabolic Health 1

Scope of Project

Develop new product name

Create assets for digital, social, and search

Write product and Amazon web page and descriptions

Draft scripts for video and copy for email launch

Display ad

Project Summary

As the lead copywriter for the Metabolic Health product launch, I played a key role in every step of the launch process.

From product naming to preparing copy for the launch assets, I worked closely with our Director of Product Marketing to develop a consistent message for a successful launch of Thorne’s latest formula.

In collaboration with: Jessica Cokins Director of Product Marketing