Resume

Jacob Terranova

Brand and Content STrategy

Experience

2022- Present

UX Writer | Muck Rack

The short: I delight with microcopy. 

The long: As Muck Rack’s UX Writer, I take ownership of all verbal content and writing standards across Muck Rack’s software customer experience, from labels, to error messages, to notifications, to iterative enhancements, to large system-wide initiatives, and more. As part of the product team, I help create intuitive and delightful customer experiences that align with Muck Rack’s key business goals.

2022

SR. Copywriter | Terminix (Contract)

The short: Pests are a problem and I help people deal with them.

The long: As the senior copywriter for Terminix, I serve as the creative architect for the brand, distilling complex messaging, strategy, and insights from stakeholders into consumer copy that is simple, engaging, and memorable. In my role, I am responsible for creating, editing, enhancing copy across multiple web and digital platforms. Simultaneously, I collaborate with leadership, product marketers, brand strategists, and a team of co-creators to develop content at the brand and product level, including digital, social, video scripts, print and other advertising collateral.

2018 - 2022

Sr. Copywriter | Thorne Research

The short: Redefined society’s views on health and wellness.

The long: As a senior copywriter with Thorne, I helped bring the brand’s DTC market to life through innovative narratives and compelling campaign messaging across digital media, video, mobile, and audio platforms that connect the company’s brands to targeted demographics. In collaboration with art directors, I translated marketing strategies into creative execution and messaging, partnering with the marketing team to ensure that all creative collateral meets brand and business objectives.

2016 - 2018

SR. Content Creator & Copywriter | Frazer Consultants

The short: I helped create meaningful ways for people to
honor loved ones.

The long: As a content writer, my goal was to propel Frazer
Consultants in to become the leading voice in the evolving funeral technology field by providing current and prospective clients with industry news, innovative ideas, and resources to help better serve their needs. The content I produced was designed to reach and engage a broad audience across different levels of the sales funnel.  

2014 - 2016

News Designer | Lee Enterprises

The short: I made the news. 

The long: As a news designer, I was in charge of overseeing the design, layout, and production of daily newspapers. I planned with editors and reporters in remote sites to ensure a quality newspaper and deadlines were met. My job required a precise attention to detail, while also maintaining high productivity and adhering to design standards. My other responsibilities included being able to work and communicate effectively within the Regional Design Center team, and being able to manage multiple projects.

Education

2009-2013

Bachelor of Science in Journalism & Communication | Bradley University

Skills & Software

UX Best Practices 99%
Figma 80%
Miro 75%
Dovetail 50%
Design Thinking 81%
Agile Workflows 90%
Print Copywriting 99%
Digital Copywriting 100%
Compelling Product Descriptions 98%
Creative Concepting 100%
InDesign and Graphic Layout 60%
Radio / Video Scripting 89%
Content/Topic Research 100%
Blogging 100%
Managing junior creatives 89%
SEO copywriting 95%
DOOH Ad Copywriting 96%
Collaboration 100%

Contact


Passion projects

Manage my own personal food blog, creating fun recipes and sharing stories along the way.