Collagen Plus Launch Campaign


Collagen Plus Launch Campaign

Scope of Project

Developed product descriptions for eCommerce page and Amazon

Concepted and created copy for paid social and search

Wrote copy and selling points for use by third party brand ambassadors

Scripted copy for short hero videos


Project Summary

My goal for the launch of Thorne’s new product, Collagen Plus, was to spotlight why the product was more than just another collagen formula. I achieved this goal by sharing the unique story behind the clinically studied ingredients that show Collagen Plus is way more than just collagen powder.

My primary responsibility for this product launch campaign included creating copy for a paid social and search, draft the product description page, and create curated copy for use by third-party ambassadors to help engage our audience and build brand awareness about the new product.

Project Collaborators: Jerod Gibson (Creative Director), Cheyenne Eggert (Design Manager), Jessica Cokins (Director of Product Marketing)

collagen ad 1
collagen ad 2